SXSW Food Truck Activation & Catering

SXSW Food Truck Activation & Catering

South by Southwest is fast approaching. As innovators and creatives gear up for the “next big thing” this year they are looking for fun and impactful ways to capture the hearts and minds of festival attendees.

This is where Chi’Lantro come in. We have helped agencies, experiential marketing firms and tech companies experience significant return on their marketing investment. Intuit, for example, launched their new product GoPayment through a marketing activation in partnership with us in 2012. Since March of 2012, according to Javelin Strategy and Research, GoPayment has become one of the top three mobile payment processors and their usage increased more than 150% since March to April 2013.

Intuit GoPayment Activation has been featured in various media channels – here’s one from Mashable (#3):

Mashable – Food Truck Activation


During SXSW film, we partnered with Warner Bros for their new film A Very Harold and Kumar 3D promotion where we gave out over 3,000 tacos to hungry fans. We setup a selfie/food truck photo booth on the side of the truck where fans posted their pictures on social media.



In 2013, we partnered with Beats by Dre to help promote their new product, Beats By Dre Pills. For their activation we co-branded our food truck with their brand and gave over 4,000 tacos along with product demonstrations to generate a wildly popular SXSW Music hub with lines snaking down a block.


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In 2014, we partnered with Coca-Cola for their Ahh marketing initiative where we drove to their strategically targeted locations to give out free samples from their new product launch. Our partnership in social media had roughly about 1 million impressions according to Google Analytics and Nielsen associate.


Last year, we partnered with a startup company, Roi Koi. We wrapped and branded 3 food trucks with Roi Koi design and served at locations all over Downtown Austin simultaneously, creating a viral free taco giveaway campaign. Over the course of 10 days we gave out over 10K tacos and reached over 800K people via social media.

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We are a one stop shop for your SXSW activation and catering needs. Our clients have been very successful using our food truck as a platform to reach out to their fans. Chi’Lantro’s years of experience catering private parties, SXSW events and activations, coupled with knowledge in budgeting and making it work for agencies and startups, can offer unique branding opportunities for event planners, agencies, tech companies and marketing firms.

For more information on food truck marketing, catering and activation, please Contact Us