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How to find the best location for our restaurant?


How to find the best location for our restaurant?   Today I’m standing inside a store that is going to be transformed into the newest Chi’Lantro restaurant. I want to share with you five reasons why I chose this location to be the newest Chi’Lantro restaurant.   Location It is important to choose a great…

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5 Things I Learned That Changed My Life (One Year After Shark Tank)


One year after Shark Tank Five things I learned that changed my life   Going Deep: Finding what I wanted in my business and in my personal life I had to think deeply about what exactly I wanted: a legacy or money. An article in Harvard Business Review, “Founder’s Dilemma” by Noam Wasserman, helped me…

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3 Ways To Kill It At SXSW (Food Truck Style!)

3 Ways To Kill It At SXSW (Food Truck Style!)


We blew up during SXSW in 2010 by 1) being at the right location, 2) using social media and 3) providing catering services to brand event / activation and events during the festival Location and Time – Our first year at SXSW was chaos. We weren’t sure where to be at what time. We took…

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Chi’Lantro Turns Seven!

Chi’Lantro Turns Seven!


I started my food truck business 7 years ago today, February 1st, 2010. I remember hearing “The food truck business is not for everyone…” “Why a food truck? It’s a hard business to survive.” “Why are you driving a roach coach?” “There is no money in the food truck business.” “Did you go to college?”…

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SXSW Food Truck Activation & Catering

SXSW Food Truck Activation & Catering


South by Southwest is fast approaching. As innovators and creatives gear up for the “next big thing” this year they are looking for fun and impactful ways to capture the hearts and minds of festival attendees. This is where Chi’Lantro come in. We have helped agencies, experiential marketing firms and tech companies experience significant return on…

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SXSW Food Truck Marketing

SXSW Food Truck Marketing


SXSW is just around the corner. More than 71,000 people will be converging on this massive marketing extravaganza. This year SXSW event planners are jumping through more hoops than ever. City of Austin has started imposing stricter guidelines for permits and branding. Venues are getting out-of-this-world expensive. And to be honest, negotiating a venue this time…

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